Should you put UGC in your profile? 👀

Hot take: focus less on UGC, and more on community.

Brand marketers have spoken. Sometimes seeing the words UGC all over your account, in your bio, username, and handle can actually make them less likely to want to work with you. 😳

While UGC is valuable to brands, at the end of the day authenticity and community make a bigger impact. 

I'm sure you've noticed it's trending for creators to pivot their accounts to market themselves more to brands. Thus posting samples and "UGC" examples to show their skills and plastering the term UGC all over their profile. All sounds fun and harmless until brands are left longing for genuine creators who have a sense of influence in their communities and authenticity in their content no matter the size of their following. 

We're breaking down how you can find a healthy balance with your content to book more brand partnerships!

3 Steps to Getting Booked with Brand Partnerships:

🥳 Focus on Audience Engagement and Growth

Shift your focus from solely seeking UGC gigs to prioritizing engaging your audience through quality and compelling content, that will drive growth. Create content that resonates with your audience and encourages meaningful interactions.

Engage with your followers through comments, direct messages, and polls to foster a sense of community and loyalty. Brands value creators with an engaged and dedicated audience, so prioritize building and nurturing your corner of the internet.

🤝 Engage with Brands

Remember there are real marketers behind accounts and brands you love and long to work with. Follow the brands, comment, reply to their stories and when they click your username - let your profile do the talking!

Same goes for when you are applying for campaigns through creator platforms - they take a few seconds, and if you're lucky, minutes to get a glimpse of how you are a great fit to share with your community. If they recognize your name or see you're already following them, that's a big bonus and a deciding factor!

🎞Share UGC in The Right Way.

Do: Try experimenting with different formats, topics, and styles to show off your versatility as a creator.

Let brands say: WE LOVED THIS *links to one of your past videos*, CAN YOU CREATE SOMETHING IN THAT STYLE FOR US?

Don't: Bombard your main social media feeds with content you've created specifically for brands. You also don't need to hide that you are a creator, a healthy mix of content is key.

Do: Have a portfolio. Sharing somewhere in your bio or on your portfolio/media kit/rate card that you are also available for UGC gigs is great!